The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Superconference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude.
These are the highlights of his presentation.
Do not get blogged down with Blogger.com
Blogger.com is affiliated with Goggle. There are millions of blogs posted daily on this site. Contrary to popular belief, Blogger.com is NOT the best place for your blog.
Why? For the most part, it uses its own search engine to find blogs. The reason is to prevent Goggle from getting bogged down with blog searches. There are too many blogs.
This is bad for you if you have a blog on Blogger.com because you will reduce the ability to get your blog listed on major search engines. It can still happen, but it is not quite as likely.
Your best bet is to use a program called Wordpress (often
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purchased FREE from your web host) and install your blog on your domain name. This way, the search engine will be able to locate the information on your blog and link it to your site directly.
Another tip about blogs: You can sign up with Google Adsense and place the ad near your blog. This can do a few things for you. First, it can make you a few dollars with the clicks you will get from the people viewing your blog. Second, it can help improve your search engine rank when you link to the site. Last, it can make your site look more professional because it is associated with Google. So, go ahead and give it a try.
Submitting articles on the internet
Submitting several articles to article directories will put you on other sites and give you a higher search engine status. The key is to submit articles that pertain to the subject of your website. Make sure the headline is relevant to your website as well. For instance, if you own a carpet cleaning company, submit an article on the subject of pet odor removal. Pet sites may pick up the article and other sites that are give spot removal tips on carpeting. It will give you huge credibility.
You can submit your article to directories that will make the article available to over 1000 different sites. One site, ArticleMarketer.com does this for as little as $29.
Submit articles often. At least once every week. It may take a couple months for you to see the benefit because Google may not send its robots to your site often if you do not have high traffic. But soon, you will reap the benefits.
Oh, by the way. If you do not like writing, you can purchase articles for as little as $3 from EzineArticles.com. I suggest you change the headline and parts of the article to fit your website subject matter. This is a quick and easy way to send out articles on a regular basis.
Final words of internet wisdom
If you decide to use Google Adwords, do it on the most highly ranked sites in your subject keywords. For instance, if you have a company in Atlanta, it is VERY hard to get on top of the search engine in Atlanta (or any city for that matter).
So, do a Google search for Atlanta. Find the highest ranked sites that offer advertising on the site. Place an ad there and you will instantly be linked with one of the tops sites in that subject.
Sure, you will get some hits directly from the site. But here is the best part of the deal. You will be linked to one of the top websites in that subject keyword. Which in turn will rank your site higher with that subject. Cool, huh?
