Putting The Market Back Into Internet Marketing By Virginia
Or, does the dog eat the dog food?
Last Monday, my husband asked me if I was really marketing on the internet. I replied that internet marketing was what I have been doing for over 5 years now, in case he hadn't noticed! But he asked again, are you really marketing on the internet or just internet marketing?
I gave a withering please explain what on earth are you getting at look!
Well, he asked me if I was marketing internet schemes or using the internet for marketing real usable product to end consumers (including their pets).
This was like peeling onions! What was he getting at? What he was getting me to realise is whether all my effort over the past 5 years was really geared to recruiting others to recruit others to recruit others with the end-user product (e.g., the dog food or health juice) being secondary to any money incentives.
Then I realised what he was getting at. He was right of course - until recently, when I came across affiliate marketing for information products. Even here, his gentle needling was relevant
Performance Marketing Alliance (PMA) Q&A at Affiliate Summit East 2008 I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing this post. The subject is important and emotional for most of us, but emotions will not solve our problems and only make it harder to come to agreements and finding solutions that benefit every single one of us.
PMA and the New York State Law Issue
I realized that
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593" border="0"/></a></div> Affiliate Marketing: The Shirt Off My Back Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours. Yes, the show really does start two days before the keynote kicks off. Actually, it might be three days. I arrived early Saturday morning and I missed a few unofficial gatherings on Friday. Note to self: arrive in Vegas extra early for ASW ‘09.
I can’t really talk about the show because it has not really started. To
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as most information products which, when applied, just do not work (e.g., some dog food, though well packaged and marketed to humans, is just plain ignored by the dog because it smells and tastes bad - to the dog.)
Well, after much searching, downloading, reading, cursing and discarding I have found a real information product that does work extremely well when applied. This product was developed by Nathan Stark, who has earned the right because he has adapted for the internet the same proven offline marketing disciplines that ensured his success in marketing, wait for it ... pots and pans ... prior to his internet ventures - which are now extraordinarily successful.
When I downloaded his ebook I was pleasantly surprised, then tremendously excited, because the content did what its sales page said it would do - plus more! This is because it provides a clear path for anyone to follow to generate short-term cash without a website or product and then, building on this, how to generate long term residual cash and which can fund experts to set up your site for you - if you want to go that far.
It's brutally honest and warns you that you have to work your heart out, at least in the initial stages, to set it up to generate cash in the short-term. What I particularly liked here is that with the specific, clear directions my workload will be results, not task, driven. Worrying about downlines, keeping them enthused, getting them to conference calls and phoning them will be no more. The only website I will want to look up from now on will be my account in Clickbank telling me commissions earned - and to see this growing exponentially. No doubt you would like to be in this picture too.
So if you wake up in a cold sweat wondering if you are really in the internet recruitment business rather than the internet marketing business, ask yourself these questions - will the end consumer compensate me happily with a well-earned commission? Can I get a never-ending supply, and an increasing supply, of such people? Or am I sweating on my downlines keeping their monthly subscriptions up to date and not slink off into the night and kill off my income?
Food for thought, eh, Rex? Woof!
Here are some articles to start
with..
Google Ads Do Not 'Pop Up' Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033" border="0"/></a></div>YouTube Copyright "Fair Deal" Methodology Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032" border="0"/></a></div>"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness... Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332" border="0"/></a></div>Revenge of the Straw Man Argument: Jarvis Unhinged Jeff Jarvis, apparently writing a book called What Would Google Do?, must have Michel Foucault spinning delightedly in his grave, as he has just discovered post-modernity! Jarvis asserts that "the Internet" is what "... opens up creativity past one-size-fits-all mass measurements and priestly definitions."I understand that as a journalism professor whose job apparently hinges on the lucrative current trade in old-media-bashing, Jarvis sort of has to say this stuff. "Curmudgeons" don't get invite
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331" border="0"/></a></div>Google Street View: showing us what we may or may not want to see I?m typing this post from my basement. Yep, I?m holed up here with bottles of water, canned tuna and powdered milk ? everything I?ll need to survive the Apocalypse. I can only assume Judgment Day is upon us, given the new low human contact recently hit when Google employee Michael Weiss-Malik proposed to his girlfriend using Google Street View. We?re all probably familiar with Google?s kitschy new gadget now ? you know, the one that essentially combines Google Maps wit
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737" border="0"/></a></div>Example SearchMonkey Deployment So basically, what SearchMonkey does is allow publishers to push their customized content look and feel right into the Yahoo Search results. Well, not push, actually, but make available, based on open formats. So for users who opt into the widget for any given company's rich content, if the listing for that content comes up in search results, custom look-and-feel info included. So if it's a Yelp review, you get a bit of the Yelp "richness, look, and feel" right on Yahoo.When I search for "g h jo
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737" border="0"/></a></div>Linkworthy: Yahoo and Searchmonkey Progress Linkworthy for a Friday:Yahoo is now automatically enabling formatted Yelp, LinkedIn, and Yahoo Local results via its SearchMonkey rich data / open formats platform. I'm a big fan of SearchMonkey and happy to see Yahoo forging ahead with it. P.S. Yahoo should acquire Yelp and LinkedIn.This dude is dumping Outlook for web-based email. Welcome to the club, finally! It's interesting to note from his article that major web host Dreamhost encourages all of its customers to stop using their email serv
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Why CSS is good for Google All, 23rd April 2004, Nigel Peck. An overview of why using Cascading Style Sheets will help with your Search Engine Rankings.Random Content Rotation Intermediate, 8th December 2003, Nigel Peck. A method of displaying random content on a Web page using CSS, that is both Search Engine friendly and accessible.An Interview with Julie Howell of the RNIB All, 9th October 2003, Nigel Peck. An interview with Julie Howell of the UK Royal National Institute of the Blind.CSS Positioning Properties Advanced/Experienced, 28th September 2003, Nigel Peck. An overview of the CSS Positioning Properties for experienced developers.Web Design Resources All, 11th September 2003, Nigel Peck. This article provides short reviews and links to other resources on the Internet that feature information on Web Design, Internet Marketing and Usability.mod_accessibility for Apache 2 Intermediate, 9th September 2003, Nick Kew. An introduction to mod_accessibility for Apache 2 from it's author Nick Kew.XHTML Web Design for Beginners Part Two Basic/Beginner, 21st February 2003, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML. This article follows on from Part One.Interview with Bob Regan on Accessibility at Macromedia All, 2nd April 2003, Nigel Peck. Bob Regan is the Accessibility Product Manager at Macromedia, creators of high profile products including Dreamweaver, Flash and Director. I spoke to him recently to see what's happening at Macromedia with regards to Accessibility.Using Relative Font Sizes Advanced, 27th January 2003, Mark Pilgrim. An in depth look at how to work around bugs in popular browsers to achieve consistent style with relative font sizes.Understanding Relational Databases Intermediate, 19th January 2003, John Blank, Wankyu Choi, Allan Kent, Ganesh Prasad, Chris Ullman. A free sample chapter from Beginning PHP 4 published by Wrox Press.XHTML Character References Intermediate, 4th January 2003, Nigel Peck. Our latest three articles detail the XHTML 1.0 Character References with tests for the numeric and named version of each one.XHTML Web Design for Beginners Part One Basic/Beginner, 28th December 2002, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML.Handy Hints for Web Designers Intermediate, 16th December 2002, Manas Tungare. 14 tips for sucessful Web Design. This article is worth reading for Web Designers of all experience levels.Google Dance All, 9th December 2002, Nigel Peck. In this in-depth article, Markus explains the Google Dance and how it affects your listing in Google.An Introduction To Accessible Web Design Intermediate, 23rd November 2002, Nigel Peck. Making your site accessible to all of it's users is essential, but many sites aren't. In this article we introuduce accessible Web Design and the current initiatives to improve the accessibility of Web sites.A Survey Of Google's PageRank Expert, 20th November 2002, Markus Sobek. In this in-depth article, Markus explains the inner workings of Googles PageRank system for rating Web pages. Be warned that this is a long article spanning nine pages.Fancy Paragraphs With CSS Advanced/Experienced, 16th November 2002, Nigel Peck. Add a touch of style to your text content. We show you how easy it is to apply a little CSS that will spice up your content, and wow your visitors.Why You Need Internet Marketing Basic/Beginner, 12th November 2002, Nigel Peck. Internet Marketing often makes the difference between an on-line success and an on-line flop. Find out why.Search Engine "Crawling" Basic/Beginner, 5th November 2002, Nigel Peck. What's meant by a Search Engine "crawling" or "spidering" your web site?Web Design Technologies Basic/Beginner, 2nd November 2002, Nigel Peck. In this article we introduce the technologies used in Web Design and how they fit together to build effective web sites.Google Updates Basic/Beginner, 31st October 2002, Nigel Peck. What's a "Google Update" and how does it affect Internet Marketing and Search Engine Optimisation?
