internet marketing solution

Why CSS is good for Google
All, 23rd April 2004, Nigel Peck. An overview of why using Cascading Style Sheets will help with your Search Engine Rankings.
Random Content Rotation
Intermediate, 8th December 2003, Nigel Peck. A method of displaying random content on a Web page using CSS, that is both Search Engine friendly and accessible.
An Interview with Julie Howell of the RNIB
All, 9th October 2003, Nigel Peck. An interview with Julie Howell of the UK Royal National Institute of the Blind.
CSS Positioning Properties
Advanced/Experienced, 28th September 2003, Nigel Peck. An overview of the CSS Positioning Properties for experienced developers.
Web Design Resources
All, 11th September 2003, Nigel Peck. This article provides short reviews and links to other resources on the Internet that feature information on Web Design, Internet Marketing and Usability.
mod_accessibility for Apache 2
Intermediate, 9th September 2003, Nick Kew. An introduction to mod_accessibility for Apache 2 from it's author Nick Kew.
XHTML Web Design for Beginners Part Two
Basic/Beginner, 21st February 2003, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML. This article follows on from Part One.
Interview with Bob Regan on Accessibility at Macromedia
All, 2nd April 2003, Nigel Peck. Bob Regan is the Accessibility Product Manager at Macromedia, creators of high profile products including Dreamweaver, Flash and Director. I spoke to him recently to see what's happening at Macromedia with regards to Accessibility.
Using Relative Font Sizes
Advanced, 27th January 2003, Mark Pilgrim. An in depth look at how to work around bugs in popular browsers to achieve consistent style with relative font sizes.
Understanding Relational Databases
Intermediate, 19th January 2003, John Blank, Wankyu Choi, Allan Kent, Ganesh Prasad, Chris Ullman. A free sample chapter from Beginning PHP 4 published by Wrox Press.
XHTML Character References
Intermediate, 4th January 2003, Nigel Peck. Our latest three articles detail the XHTML 1.0 Character References with tests for the numeric and named version of each one.
XHTML Web Design for Beginners Part One
Basic/Beginner, 28th December 2002, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML.
Handy Hints for Web Designers
Intermediate, 16th December 2002, Manas Tungare. 14 tips for sucessful Web Design. This article is worth reading for Web Designers of all experience levels.
Google Dance
All, 9th December 2002, Nigel Peck. In this in-depth article, Markus explains the Google Dance and how it affects your listing in Google.
An Introduction To Accessible Web Design
Intermediate, 23rd November 2002, Nigel Peck. Making your site accessible to all of it's users is essential, but many sites aren't. In this article we introuduce accessible Web Design and the current initiatives to improve the accessibility of Web sites.
A Survey Of Google's PageRank
Expert, 20th November 2002, Markus Sobek. In this in-depth article, Markus explains the inner workings of Googles PageRank system for rating Web pages. Be warned that this is a long article spanning nine pages.
Fancy Paragraphs With CSS
Advanced/Experienced, 16th November 2002, Nigel Peck. Add a touch of style to your text content. We show you how easy it is to apply a little CSS that will spice up your content, and wow your visitors.
Why You Need Internet Marketing
Basic/Beginner, 12th November 2002, Nigel Peck. Internet Marketing often makes the difference between an on-line success and an on-line flop. Find out why.
Search Engine "Crawling"
Basic/Beginner, 5th November 2002, Nigel Peck. What's meant by a Search Engine "crawling" or "spidering" your web site?
Web Design Technologies
Basic/Beginner, 2nd November 2002, Nigel Peck. In this article we introduce the technologies used in Web Design and how they fit together to build effective web sites.
Google Updates
Basic/Beginner, 31st October 2002, Nigel Peck. What's a "Google Update" and how does it affect Internet Marketing and Search Engine Optimisation?

are very similar to network sites. However, unlike networking sites, where you're looking for business partners, or to sell business to business, with forums, you're looking directly for your market. You can find out what others are shopping for by reading about what they're actually talking about.

Studying the forums is what finally made me decide to create a blog on how to market on the internet for free. I kept seeing the same question over and over: "I've just built a website, but I don't have any money. How do I market it?"

Forums will allow you to answer the questions of others and build your credibility in your aread of expertise. You can also find product ideas from what others are discussing.

To promote yourself, you can answer questions. If you're passionate about your topic, and you consider yourself an expert, you should be able to easily answer questions. Give the potential customer enough information to be helpful, but give him/her a reason to visit your site.

If you don't know what to say, ask questions. This will allow you to build links and learn your area of expertise better. It will also help you build relationships.

To find forums on your topic, do a search in a search engine and combine your topic with the word forums.

3. Free Classifieds

Although classified advertising isn't as popular as it used to be, and most don't use these sites, classified advertising can still be effective.

What you want to look for in free classified advertising are sites that rank high and get a lot of traffic.

Sites like Yahoo, MSN, and Google have groups where you can exchange messages and promote your products and services.

Unlike a lot of free classified ad sites, the messages on these groups do get read.

If you want to easily learn how to write good classifieds, study the small ads in magazines and newspapers. The ads you see repeated are making money. If they weren't, the ad writer wouldn't continue to run the same ads over and over.

4. Search Engine Optimization

If you market online, search engine optimization is a task you can't afford to ignore. It's amazing the number of sites on the internet that aren't even in the search engines.

You'll have a tough time being found online if you don't optimize and then submit your site.

The easiest way to do this is to get a tool that will tell you how to optimize your site. Software like Web CEO, http://www.webceo.com, will help take you through the process of optimizing your site by helping you find keywords, as well as analyze your site to tell you how you can improve your search engine optimization to raise your rankings.

With search engine optimization, you optimize each page for a specific set of keywords. What's important here is to know what keywords you want to be found for, who your competition is, as well as how much competition you have. Optimize your site and then make sure that you submit it to the search engines.

Although you may not like to write, and most people don't, you can cut your writing tasks down by choosing marketing methods that don't require you to do a lot of writing. Write in a conversational tone and help your site visitors and potential customers find the solutions to their problems. This will increase your sales and website conversions.

Although there is a lot of writing involved in marketing your business on the internet, there are marketing techniques you can use to drastically cut the amount that you do. If you hate writing, these marketing techniques are for you.